John Ellard

Phone: 678-990-6510
Fax: 678-990-6501
Mobile Phone: 404-668-5137
E-mail:

THE RIGHT FIT 

In life every aspect of life, we are all pursuing the best relationships.  Whether it is personal or professional, everyone wants to find the right fit.  In fact, a bad relationship can often sour all the others, so it is especially important to know that we are well matched.  The best client relationships we have continue to demonstrate common characteristics over and over.

Our Clients . . .

Care About Value and Quality

They agree with Warren Buffett that “Price is what you pay, Value is what you get.”  In a globalized world, we constantly hear about the cost of goods and services declining.  Almost anything can be made cheaper but the real question we should ask is “is it more valuable?” 

Value Principals and Live Their Life by Them

In good and bad times, they know principals always apply.  They know that a short cut always produces a problem for themselves or someone else.  Principals are not sacrificed for temporary results. 

“I conceive that the great part of the miseries of mankind are brought upon them by false estimates they have made of the value of things.”

 - Benjamin Franklin

Want a Team of Diverse Professionals

Implicit with the idea of using a specialist is acceptance that they recognize what they don’t do well and need guidance.  They also know that no one has a monopoly on ideas or solutions and want collaboration. 

"The next best thing to being wise oneself is to live in a circle of those who are."  - C.S. Lewis

 

Understand the Difference in Values and Valuables

They know wealth is more than money and care just as much about their values as they do their valuables.  Wealth has many aspects including personal, relational, spiritual, social and intellectual.

“Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.”   – Albert Einstein
 

John Ellard, CLU brings 20 years of experience in the financial service industry to his work as a Principal at Veracor.  John's specialty area is in providing leadership to families and businesses in the area of wealth design and protection.

John is a native of Atlanta, Georgia and graduated from the University of Georgia with a Bachelor of Arts degree in Communication.  After graduation, he began his career with Mass Mutual Life Insurance Company.  In 1998 he became a partner with The Benefit Company and in 2005 was a founding partner in Veracor.

John is energetically involved in the estate and wealth planning community serving on the Board of Directors for the Atlanta Estate Planning Council and is a Member of Partners Financial and the National Association of Insurance and Financial Advisors.  He holds the Chartered Life Underwriter designation from the American College and the Accredited Investment Fiduciary designation from the Center for Fiduciary Studies.  John is a Registered Representative and an Investment Advisor Representative with NFP Securities, Inc. and holds Series 24 (General Securities Principal), 6 (Investment Company Products/Variable Contracts Limited Representative), 63 (Uniform Securities Agent State Law Exam), 65 (Uniform Investment Adviser Law Exam), and 7 (General Securities Representative) licenses with the Financial Industry Regulatory Authority.

Married for 16 years, John and his wife Laura have two children; Justin and Julia.  He enjoys sailing, hiking the AT and anything the kids are doing.  John is actively involved at North Point Community Church as a Transit leader and serves on the Board of Directors of Camp Highland, a high adventure camp for children.